Marketing leadership for teams that have outgrown guesswork.
For more than 22 years, I’ve built the plans, teams, and measurement behind growth for healthcare, sports, and B2B organizations. As your fractional CMO, I set the strategy and then stay to run it with your team.
Before and after
Website trafficAfter SEO and site optimization, adult hockey
+65%
Email open rateWith a 5% click-through rate, adult hockey
53%
Cost per qualified leadGoogle Ads rebuild, B2B employment screening
$1,200$300
Admissions from paid searchWhile ad spend dropped 34%, healthcare
+71%
New clients sourced onlineShare of all client acquisition, healthcare
67%
Organic revenue, year over yearMulti-brand e-commerce, with AOV up 38%
+21%
Results from marketing leadership roles, 2015 to present. Details on the results page.
You need a marketing leader. You may not need a full-time one.
A fractional CMO gives you executive-level marketing leadership for a set number of days each month. You get the strategy, the budget discipline, and the team management without a full-time executive salary.
- You’re spending on tactics, but can’t say which dollars turn into customers.
- Your CRM is a contact list, but you don’t trust the data.
- The website looks fine, but doesn’t generate leads.
- Your team is busy with tactics, but nobody owns the plan.
- You’re entering a new market or launching a program and need someone who has done it before.
- Leadership wants a marketing report that ties to revenue, not to likes.
Ways to work together
Start with an audit and data analysis, bring me in as your part-time CMO, let me manage your Salesforce or HubSpot CRM, or hand me a high-stakes project.
Fractional CMO
Ongoing, part-time marketing leadership. I own the plan, budget, and marketing technology, manage your staff and agencies, and report results to leadership every month.
Typical engagementMonthly retainer, six-month start
Marketing audit and 90-day roadmap
I review your website, SEO, paid media, email, CRM, analytics, and online reputation, then hand you a prioritized plan with KPIs, budget guidance, and clear owners for each task.
Typical engagementFixed fee, four to six weeks
CRM administration
Hands-on management of your Salesforce or HubSpot CRM. I keep the data clean, build the automation that saves your team time, and set up the reports leadership relies on, so sales and marketing trust the same numbers.
Typical engagementMonthly support or a fixed-scope project
Project leadership
One initiative, managed start to finish: a Salesforce or HubSpot rollout, a marketing technology cleanup, a reporting build, or a lead-generating website rebuild.
Typical engagementScoped per project
How an engagement runs
Strategy first, then execution, then a team that can keep going without me.
- AuditI interview leadership and sales, then review your website, channels, CRM and data. You see what’s working, what’s wasted and what’s missing.
- PlanA written strategy with goals, KPIs, budget and a 90-day roadmap. Every task has an owner, whether that’s your staff, an agency or me.
- RunI lead the work: campaigns, content, website, CRM and the people doing them. You get a weekly check-in and a monthly report to leadership.
- Hand offDashboards, documented processes and a trained team, so the results don’t leave when the engagement ends.
Where I’ve done this work
Three industries where trust drives every sale, and where I’ve led marketing from the inside.
Healthcare and behavioral health
25 years leading digital marketing for treatment providers, from a 300-site network at CRC Health Group to CMO of a single program. I know how to market responsibly in a regulated, high-trust category.
Sports, recreation and women’s sports
From the NHL front office to the rec league to research-based coach education. I grow participation, build player and fan communities, and help organizations serving girls and women in sport reach the people already looking for them.
B2B and professional services
Lead generation for companies with long sales cycles: paid search that lowers cost per lead, a CRM sales actually uses, and websites built to convert.